Welcome to the About Store
Fast fashion is a contemporary term used by fashion retailers to acknowledge that designs move from catwalk to store in the fastest time to capture current trends in the market. This has developed from a product driven concept based on a manufacturing model referred to as "quick response" developed in the U.S. in the 1980s [2]and moved to a market based model of "fast fashion" in the late 1990s and first part of the 21st century. Zara have been at the forefront of this fashion retail revolution and their brand has almost become synonymous with the term but there were other retailers who worked with the concept before the label was applied such as Benetton. Fast fashion has also become associated with disposable fashion because it has delivered designer product to a mass market at relatively low prices. Fast fashion is a term used to describe clothing collections which are based on the most recent fashion trends presented at Fashion Week in both the spring and the autumn of every year. These trends are designed and manufactured quickly and cheaply to allow the mainstream consumer to take advantage of current clothing styles at a lower price. This philosophy of quick manufacturing at an affordable price is used in large retailers such as H&M, Zara, and Topshop. It particularly came to the fore during the vogue for "boho chic" in the middle of the first decade of the 21st century.
New Products
Indian Bride Shopping
Early Western travelers, whether to Persia, Turkey or China frequently remark on the absence of changes in fashion.
Price: $250
Detail | Buy Now
Buy Clothes Online
The Japanese Shogun's secretary boasted (not completely accurately) to a Spanish visitor in 1609 that Japanese clothing.
Price: $350
Detail | Buy Now
